Mr. Felix Kwakye-Ofosu, the Minister for Government Communications, has called on communicators and Public Relations (PR) experts to utilize Artificial Intelligence (AI) and new technologies in transforming international communication, emphasizing that technology and structured involvement are key to addressing current critical issues.
He mentioned that with technology changing the way conflicts are conducted, shifts in global politics reshaping partnerships, and environmental and societal issues requiring innovative approaches, communicators need to adjust in a creative manner to stay significant.
"The future of public relations will benefit those who adopt AI in a responsible manner, and the global community is more dependent on communicators to offer clarity during challenging periods," he added.
The Minister addressed the commencement of the three-day International Public Relations Association (IPRA) Conference, which took place in Accra with the theme "Global Realities and Innovative Communication."
The 2025 Public Relations Knowledge Exchange Conference was hosted by the Institute of Public Relations (IPR) Ghana in partnership with the African Public Relations Association (APRA) and IPRA.
The event gathered international communication leaders to examine how strategic communication is changing due to global changes, with a particular focus on promoting AI for Africa's growth and employing impactful messages to tackle pressing issues like galamsey.
Mr. Kwakye-Ofosu highlighted the crucial importance of communication within the Government, citing the "reset agenda" and efforts to improve living standards as instances of projects that would only be successful if people comprehended, endorsed, and engaged with them.
He revealed the enhancement of Bonsu, a government communication platform, using AI technologies to enable quicker and more transparent information dissemination.
The Minister also verified advancements regarding the IPR Bill, which is currently being examined by the Attorney General, referring to it as a "crucial move" in providing PR with legal acknowledgment, ethical foundation, and professional safeguards in Ghana.
He urged professionals throughout Africa to change the world's view of the continent.
He emphasized that it is the responsibility of communicators to alter that narrative and present Africa's story with sincerity, self-assurance, and creativity.
Madam Esther Amba Numaba Cobbah, the head of IPR Ghana, urged public relations professionals to implement creative and structured methods for addressing worldwide issues.
She observed that although there are human-driven advancements aimed at enhancing life, their capacity is frequently underutilized because of ineffective communication.
"The world faces numerous challenges, yet there are also many remarkable advancements. Often, the difference between tackling these challenges or utilizing the innovations lies in the absence of communication or the lack of effective dialogue," Madam Cobbah stated.
She emphasized that communication goes beyond simply speaking or sharing narratives; it involves deliberate, tactical, and human-focused interaction.
"We must embrace innovations, comprehend them, recognize the individuals who will gain from them, and create structured, creative, and efficient methods to engage their thoughts in addressing challenges or helping them utilize the innovations," she emphasized.
Provided by SyndiGate Media Inc. (Syndigate.info).
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