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Online grocery shopping has become significantly more practical... and affordable.
Amazon has introduced a private-label line of food and household products that can be ordered online for quick shipping.
Amazon Grocerywill bring together items that were previously marked as Amazon Fresh or Happy Belly — both established brands offered by the company — under a single name, along with new options.
The collection includes over 1,000 top-rated food products with a score of four stars or higher. Items such as milk, olive oil, meat, and seafood are available, with the majority costing less than $5.
They will be available for purchase online and in the retail company's physical locations — such as its smaller Amazon Fresh outlets and bigger Whole Foods stores, which it purchased in 2017.
In the UK and Germany, store-brand groceries—items produced and labeled by the supermarket rather than well-known national brands—take up a significant portion of shopping carts. At retailers such as Tesco, Sainsbury’s, and Aldi, in-house labels can account for over half of all grocery sales.
In comparison, in the United States, private label products have traditionally been less prominent, with national brands such as Kellogg’s, Kraft, and PepsiCo dominating the available shelf space.
Amazon is taking a chance that the UK model could also succeed in the United States. In the last 18 months, Target, Walmart, and Albertsons have all broadened their own-label product selections — mirroring the approach set by Aldi and Trader Joe’s, both of which are owned by German companies and place significant emphasis on store brands.
Amazon has introduced a private-label line of food and home products named Amazon Grocery.
"Amidst a period where shoppers are highly attentive to prices, Amazon Grocery offers over 1,000 premium products in every category that maintain high standards of quality and flavor," said Jason Buechel, vice president of Amazon's supermarket division.
From fresh groceries to irresistible treats and basic pantry items — all offered at affordable, competitive rates that enable shoppers to extend their food budgets.
In 2024, the e-commerce company's own-branded products saw an increase, as consumers purchased 15 percent more items compared to the previous year through its website, Whole Foods Market, and Amazon Fresh.
Amazon states that this increase indicates that customers appreciate its own-branded products for their cost-effectiveness and standard of quality.
In its latest initiative, Amazon is set to introduce a variety of new items, such as fresh cinnamon rolls with frosting, refrigerated pizza dough, bottled spring water, and lemonade. The packaging used by Amazon Grocery is eco-friendly and features a clear, easy-to-read layout.
Back in August, Amazonextended its same-day delivery serviceto feature fresh produce across more than 1,000 cities and towns in the United States.
It was offered to members at no cost for purchases of $25 or more. Non-members can receive same-day delivery for a charge of $12.99.
"By adding new produce to our same-day delivery options, we're offering a convenient and simple solution for shoppers," said Doug Herrington, CEO of Worldwide Amazon Stores.
They can purchase milk together with electronics; oranges, apples, and potatoes along with a mystery novel; and frozen pizza while also getting tools for their upcoming home renovation — and checkout using a single cart, with all items delivered to their door in a short time.
The growth was linked to the company's $4 billion investment aimed at tripling the scale of its rural delivery system by next year.
Retail expert Neil Saunders from GlobalData had previously informed the Daily Mail that he thinks the new service will assist the company in increasing its market presence within the food sector.
"Since Amazon already possesses significant logistical infrastructure, it is likely capable of growing profitably — a challenge that other online grocery services have found difficult. It definitely exerts pressure on other companies such as Instacart," he stated.
Although Walmart, despite facing certain challenges, holds a significant advantage due to its wide-ranging store network. Walmart alsohas significant financial resources to rival Amazon.
Amazon has carried out numerous modifications this year — some of which led to negative reactions from clients.
The company stopped its Try Before You Buy Service in January— a "total bummer" according to some Prime members.
The firm was also charged with increasing costs on hundreds of common products, including Campbell's soup and Dove deodorant, even though it had pledged to protect consumers from price hikes caused by tariffs.inflation.
A report from the Wall Street Journal analyzing almost 2,500 products indicated that prices increased on approximately 1,200 items between January 20 and July 1.
Read more- Could Amazon Fresh's initially promising grocery innovation face more decline, given concerns about invasive technology and declining sales?
- In what ways will Amazon's extensive grocery growth impact delivery services for more than 200 million Americans?
- In what ways is Amazon revolutionizing grocery shopping in the UK through ultra-fast 15-minute delivery services?
- Could Amazon's intense emphasis on online grocery delivery signal the decline of its high-tech, checkout-free Fresh stores in the UK?
- Has Amazon finally solved the puzzle of affordable shopping in the UK through its appealing low-cost service launch?
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