TV Chosun is enhancing its lineup of dramas and variety shows for the second half of the year, striving to establish itself across multiple genres through high-profile weekend dramas, heartwarming stories that connect with different generations, and reality programs that stand out from those offered by other channels. Kim Sang-bae, 61, head of TV Chosun's production department, stated, "We will address viewers' varied needs through content that combines humor, compassion, and social commentary."
◇ A Collection of Significant Dramas
The focus is on *Confidence Man KR*, a version of a Japanese original. This crime comedy centers on swindlers who target society's "villains" with clever twists. Park Min-young, Park Hee-soon, and Joo Jong-hyuk play the con artists. The eighth episode, which aired last month on the 28th, received a national viewership rating of 2.1% (Nielsen Korea), the highest for the show. The time slot was also shifted from 9:10 p.m. to 10:30 p.m. to attract late-night viewers. Kim stated, "The series offers humor while mocking society's harsh truths. The second half will explore character backgrounds more and include stronger dialogue."
Global responses have been very positive. *Confidence Man KR*, accessible in more than 240 countries through Amazon Prime Video, made it into the global top 10 last month and topped the charts in Malaysia and Indonesia. It also remains highly popular on Coupang Play’s “Popular Works,” establishing a positive feedback loop between television and streaming services. During this weekend's holiday, the "confidence men" will move to the big screen for an extraordinary event. As the series continues, the interactions and satirical elements among the characters have become stronger, significantly boosting its nighttime viewership on weekends.
In November, the new drama *No Next Life* will be added to the schedule. This human-centered drama follows three 41-year-old friends as they deal with real-life challenges—marriage, pregnancy, career changes, and family conflicts—with a mix of humor and emotional insight. Kim Hee-sun, Han Hye-jin, and Jin Seo-yeon play the lead roles, offering genuine and vibrant chemistry. Supporting cast members Yoon Park, Heo Jun-seok, Jang In-seop, and Han Ji-hye bring additional depth to the story. Unusually, the plot focuses on women in their 40s, presenting them as main characters rather than secondary ones. Kim mentioned, “The creators want to share authentic stories about women's lives. For the 2030s generation, it shows what lies ahead; for the 4060s, it provides deep understanding and solace.”
◇ Innovative Talent Competitions Focusing on Personal Development
Continuing with innovative variety programming is *Well-Falling Love*, set to debut in November. Ten individuals dealing with weight-related challenges will go through a two-month diet journey aimed at discovering love and self-assurance. Singer Kim Jong-kook, comedian Lee Su-ji, and actor U-ie, formerly an idol, serve as hosts. Kim Jong-kook acts as a practical mentor, Lee Su-ji uses humor to explore the participants' mental states, and U-ie offers personal stories to create real empathy. Kim mentioned, “Beyond just losing weight, the show centers on restoring confidence and building new relationships. It will showcase how people who faced difficulties in love because of their weight undergo physical and mental transformations, ultimately finding true love and personal development.” While presented as a romantic program, it highlights the stories of those working towards change.
*My Way - Over-Immersion Club*, which debuted last month and is set to release its fifth episode this week, is an observational variety program that highlights instances of "over-immersion." It airs every Wednesday at 10 p.m. and includes MCs Tak Jae-hoon, Chae Jeong-an, U-Know Yunho, Lee Teuk, and MiMiMiNu, forming a multi-generational cast that has already captured public interest. Although it appears to be a celebrity observation show, it emphasizes personal interests rather than private matters. Kim mentioned, “By reflecting current youth trends, we focused on the theme of 'over-immersion,' uncovering surprising hobbies and perspectives among celebrities. For example, some individuals prepare for uncertain futures by acquiring heavy equipment certifications, demonstrating how they, just like the audience, deal with anxiety and shape their own paths.”
Various guests have been featured so far. Kim Yong-bin, the champion of *Mr. Trot 3*, discussed his rigorous self-discipline regimen. MC U-Know Yunho displayed his "passion icon" side by attempting pole dancing. In episode three, former national volleyball player Kim Yo-han shared his morning routine, while Lee Teuk talked about his homebody lifestyle and muay thai training. Episode four included actor Jo Jae-yoon, who generated interest with his "deeply immersed life" connected to 12 certifications. The different "faces of immersion" combined with the studio's responses have enhanced the show's attractiveness. On Wednesday the 8th at 10 p.m., a Chuseok special titled *Giant Star: Million Trot Show* will be broadcast.
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