In Arusha, Deputy Prime Minister and Minister of Energy, Dr Doto Biteko, has motivated the Ministry of Natural Resources and Tourism to integrate digital technologies to boost Tanzania’s presence in worldwide tourism sectors. Speaking during the inauguration ceremony of the Karibu-Kili Fair in Arusha on Friday, June 6th, 2025, Dr Biteko stated that the tourism industry should shift from conventional promotion methods towards contemporary information and communication technology (ICT)-driven approaches to effectively connect with international viewers.
"We have to utilize the swift advancement of ICTs to advertise our tourist sector globally," he remarked, adding "depending solely on pamphlets and printed journals won’t suffice in this era."
He advised the ministry to fortify cooperation among pertinent governmental bodies and private entities to upgrade conditions for investment within the tourism field.
"It is vital that all parties collaborate to establish an encouraging atmosphere for potential financiers. Such unity can stimulate expansion and amplify tourism's influence on our nation's financial standing," underlined Dr Biteko.
The Karibu-Kili exhibition, taking place between June 6-8 at the Kisongo fields in Arusha, ranks amongst Eastern Africa’s most extensive tourism expos, drawing numerous contributors from different corners of the world.
Dr Biteko additionally incited companies to extend their ventures throughout various phases of the tourism supply chain and seize upcoming universal openings.
"As a state authority, we aim to resolve obstacles impeding travelers and investors alike. We aspire to transform Tanzania into an appealing and robust site for exploration and capitalization," he concluded.
Moreover, he pressed stakeholders to generate innovative merchandise reflecting Tanzania’s vast fauna, vistas, and traditional inheritance – initiatives aimed at promoting equity and ecological responsibility inside the division.
Deputy Minister for Natural Resources and Tourism, Mr Dunstan Kitandula, disclosed advancements achieved through simplifying authorization procedures and reducing bureaucratic complexities.
"Continued engagement with partners ensures ongoing enhancements making certain the segment remains accessible as we approach peak visiting periods," noted Mr Kitandula.
Tourist activities presently represent nearly seventeen percent of Tanzania’s Gross Domestic Product (GDP), recording above five-point-three-million guests who contributed about three point nine-billion dollars in income last year alone.
Regional Administrator, Mr Paul Makonda, emphasized how such events benefit local economies significantly and proposed reserving Kisongo arenas permanently for future editions due to cost-efficiency gains they could offer organizers.
One notable participant included Zanzibar Assurance Company presenting bespoke policies covering unforeseen circumstances like injuries or missing possessions faced by tourists abroad.
Karibu-Kili Expo Supervisor, Mr Dominic Shoo, mentioned having surpassed fifty hundred exhibitors alongside tour operators hailing from forty distinct nations participating thus far.
"Our purpose here involves showcasing Tanzanian allure internationally while establishing ourselves firmly amidst top destinations renowned specifically for blending corporate engagements seamlessly with recreational pursuits."
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