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Spain While the UK may adore certain summer vacation spots, protests targeting visitors in major areas like Barcelona and Majorca have caused some British people to reconsider their travel plans.
However, despite over 18 million British tourists visiting Spain in 2024, several areas remain less frequented by visitors.
Therefore, where might British people less likely encounter other travelers in 2025?
La Rioja
According to Spain's National Statistics Institute (INE) In 2024, La Rioja was the least visited region of the country.
This beautiful locale, famous for its winemaking, hosted only 123,123 tourists in the previous year.
La Rioja is an inland area located in northern Spain and merits much greater recognition than it usually receives.
Lonely Planet unveils: 'Wine pairs beautifully with the area's reddish soil and expansive azure skies, giving it a distinctly Mediterranean feel compared to the greener landscapes of northern Basque Country.'

This varied area provides much more than just vinous delights, and spending a couple of days here allows you to engage with bustling towns and serene pilgrimage churches, as well as search for traces of massive prehistoric creatures.
Visit the Museo de la Rioja, housed in an 18th-century Baroque structure, to learn more about the area's historical background.
And definitely take the time to stop at one of the area’s over 500 vineyards to taste their acclaimed red wines.
El Hierro and La Gomera

Although the Canary Islands are among Spain’s most popular tourist spots, certain islands receive considerably less notice.
Statista reports that both La Gomera and El Hierro welcomed only 69,000 tourists in 2022.
And Marek Bron, the travel expert from Indie Traveller, La Gomera is considered the most underappreciated destination according to what MailOnline Travel shared with us. of the Canary Islands.
He stated: "These incredibly vibrant forests resemble rainforests and offer fantastic opportunities for hiking."
In the meantime, El Hierro stands as the smallest of the Canary Islands, attracting significantly smaller crowds compared to more frequented destinations such as Tenerife and Lanzarote.
Visitors can explore this charming tucked-away attraction by traveling via ferry or airplane from either Tenerife or Gran Canaria.
Marina Lucense

Based on data provided by the INE and Turespana, Mariña Lucense stands out as the section of Spain’s coastline that sees the fewest visitors.
This stunning area is situated along Spain's northwestern Galician coastline, home to some of the nation's lesser-known beaches.
While the weather can't be guaranteed to be sunny, the beaches in Marina Lucense are much quieter than in the Costa del Sol or Costa Blanca.
Explore Spain reveals: 'The Marina Lucense features approximately 100 kilometers of coast, home to ancient whaling harbors and diverse scenery.'
The most breathtaking beach in the area is As Catedrais, also known as the Cathedrals. Stretching for 1.5 kilometers along the shore, this beach has been dubbed the Cathedrals due to its impressive rock formations resembling gothic architectural structures with towering pillars and archways.
Cabrera Maritime-Terrestrial National Park

Out of Spain’s 16 national parks, the Cabrera Maritime-Terrestrial National Park is the least frequented one based on INE data.
A mere one-hour boat trip away from Majorca lies the archipelago which ‘will surely astonish you,’ according to Spain’s tourism authority.
'It states that this oasis boasts one of the most intact displays of marine life throughout the entire Mediterranean Sea.'
The nearly pristine coastline boasts a rich variety of species indigenous to the Balearic Islands.
Visitors can explore the national park through boat trips and discover over 400 plant varieties as well as around 200 types of fish within its boundaries.
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