As tourist overcrowding becomes more prevalent at well-known spots in Khyber Pakhtunkhwa (KP) such as Swat, Kalam, Malam Jabba, Naran, and Kaghan, the local administration is shifting focus towards less-traveled yet equally stunning locales to broaden their tourism offerings. Sites like Nathiagali and Thandyani in Abbottabad reach capacity quickly during summertime peaks; hence, the KP Culture and Tourism Department has started promoting under-the-radar gems ranging from tranquil Chitral valleys all the way through places like Gabin Jabba, Shahi Bagh in Swat, and Kumrat in Dir Upper. Areas previously reserved for experienced hikers and climbers within organized tours are now seeing development with sustainable infrastructures and contemporary conveniences aimed at boosting both inbound overseas visitors and internal travel throughout Northern KP. In 2024 alone, KP saw an influx of over ten million domestic travelers who were drawn by attractions showcasing the region’s natural splendor, lakes, cascades, and historic markers such as Gandharan ruins, Saiful Malook Lake, and Mount Tirich Mir—the apex point of the Hindu Kush chain located in Chitral district. Leveraging this trend, authorities aim to expand the regional tourism sector further via fresh initiatives centered around Northern KP—specifically tailored strategies intended to manage rising footfall particularly evident across summers. According to Omair Khattak, GM Investments at KP Tourism Board, plans include developing four integrated tourism zones (ITZs): one each near Ghanool (Mansehra), Mankiyal (Swat), Madaklasht (Chitral), and Thandiyani (Abbottabad); backed financially by funding from the World Bank. "With preliminary investments set at approximately PKR 5.5 billion for Ghanool and about PKR 2.9 billion earmarked for Mankiyal," explained Mr. Khattak, "these hubs aspire to emulate successful models seen elsewhere globally—in countries like Malaysia and Indonesia." The anticipated outcome includes easing pressure off conventional mountain retreats scattered across KP while generating upwards of 200,000 jobs directly and indirectly alongside attracting USD 2.8 billion worth of capital inflow into the area. Emerging hotspots receive enhancements too, featuring newly constructed amenities situated strategically along key points spanning regions like Larum Top & Shahin Bin Shahi (Lower Dir), Broghal & Sorlaspur (Upper Chitral), plus others found closer inland nearer Shangla, Samana (Haripur), and Sulthan (nearby Swat). Upgraded pathways coupled closely with improved access routes leading right up to user-oriented service centers ensure better connectivity overall enhancing guest satisfaction levels immensely. Campsite cabins positioned amidst picturesque landscapes similar those present in settings like Gabban Jabba, Jazbanda, and Sharain offer affordable lodging options perfect for family outings typically priced anywhere between PKR 3,500 - PKR 5,000 per night considerably cheaper compared against comparable stays available either side of neighboring districts notably noted for higher price tags tied explicitly back then to specific hotels operating commercially nearby notable leisure havens namely Naran or Gilgit Baltistan. Each cabin accommodates couples/families comfortably providing essentials including private restrooms equipped fully operational kitchens complemented finally ensuring safety ensured continually courtesy proactive patrolling carried out diligently round-clock basis solely dedicated exclusively keeping guests secure always first priority forefront mind constantly.
Ten of these pods are scheduled to go into operation at several locations like Jargo, Sultanai (Swat), Bajaur Valley, and Kalam, with additional ones planned for the future.
Efforts are currently under way to develop three new ski resorts in Kaghan, Chitral, and Swat, along with the highly anticipated Battakundi-Lalazar chairlift and the Dir-Chitral cable car project. Upgrades are planned for waterfalls including Sajkot, Noori, and Jarogo, while trekking trails and eco-resorts in isolated regions such as Broghil, Kumrat, and Sheikh Badin are also set for implementation. According to Dr. Muhammad Naeem, who previously chaired economics at the University of Peshawar, these initiatives hold significant economic importance because they will help distribute tourist traffic across different locations, boost local economies in rural settings, and mitigate rising costs in popular spots.
The Director General of the KP Tourism and Culture Authority, Habib Arif, stated that the government’s Hospitality Tourism Project (HTP) supports local communities by providing them with interest-free loans amounting up to Rs3 million via the Bank of Khyber.
"Residents have the opportunity to refurbish or construct spaces for tourism purposes in regions such as Upper Kalam, Kumrat, and Chitral. To promote widespread involvement, special benefits are being offered to women and young individuals with an education," he stated.
The objective goes beyond promoting tourism; it aims at rural development as well," stated Zahid Chan Zab, the tourism advisor for Khyber Pakhtunkhwa. "By implementing homestays, showcasing local crafts, and providing community training, we aim to use tourism as an instrument for sustainable rural progress." In Chitral, the lively Kalash Valley has seen increased attention thanks to better infrastructure like roads and enhanced online publicity of their cultural events. Comparable efforts are driving expansion in far-off Kohistan through features such as eco-friendly lodgings and organized trekking tours that draw enthusiasts of natural beauty.
In 2025, which has been designated as the Tirich Mir Mountain Year by the Khyber Pakhtunkhwa (KP) Government, the administration has earmarked Rs180 million for the restoration of the Kalash Valley road, underscoring their dedication to mountain tourism. With KP aiming to become a leading spot for eco-tourism and adventurous trips, prioritizing sustainable growth becomes essential. Now, international contributors, private backers, and local populations jointly shape this collective dream wherein tourism serves both as an entertainment medium and a means to uplift individuals.
'The pristine atmosphere of Kalam and the serenity of Mahudhand Lake stand unparalleled,' remarked Noor Khan, who hails from Peshawar. However, he pointed out that deteriorating roads and exorbitant hotel costs require immediate consideration. ‘Prior to visiting Kalam, I had traveled through the Kumrat Valley where the state of the roads was deplorable; visitors were compelled to rent jeeps at an astronomical price—Rs 1000 per kilometer—or undertake long treks on foot,’" he explained. "Noor also highlighted issues such as inadequate waste disposal systems, insufficient medical facilities, and patchy cellular coverage which complicate communications for travelers." "While numerous critical aspects still demand improvement, initiatives including Information Technology Zones (ITZs), community-run guesthouses, and eco-tourism ventures have transformed the landscape in Khyber Pakhtunkhwa," he noted. "These efforts are reshaping the way people explore Pakistan—not merely enjoying picturesque locales but forging meaningful connections with local cultures, natural wonders, and economic opportunities within these communities.
Provided by Syndigate Media Inc. ( Syndigate.info ).
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