The esteemed French company S.T. Dupont, celebrated for over 153 years as a maker of high-end lighters, pens, and accessories, has opened its inaugural store in Ho Chi Minh City’s District 1.
The inauguration event held on May 16 saw the presence of Sami Alrayhani, who serves as the General Director of Avanti-Group; Thuy Kot, leading the Golden Phoenix Vietnam as their General Director; and Daria Spitsyna, holding the position of Business Development Director within Avanti-Group. Additionally, Emmanuelle Pavillon-Grosser from the French consulate in Ho Chi Minh City, along with Frederic Saint-Romain, representing S.T. Dupont as its CEO, were also present at this occasion.
A number of well-known personalities such as MC Thanh Mai, actress Vu Ngoc Anh, stylist Thuan Nguyen, and media figure Vu Khac Tiep were among those who participated in the event.
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The S.T. Dupont Board of Directors along with esteemed guests attended the boutique opening event in Ho Chi Minh City. The photo was provided by Golden Phoenix Vietnam. |
The boutique is designed as a "gift paradise," offering an ideal shopping experience for premium gifts, from everyday essentials to luxurious travel accessories. Male customers can explore an exclusive selection of luxury lighters, ballpoint and fountain pens, leather wallets, Italian-made briefcases, French-style belts, and elegant office accessories.
A store representative stated, 'Women have the option to preorder and purchase the newest S.T. Dupont collections, and they can also customize their choices using our engraving service,'
Located inside an elegantly designed space with French-inspired details and elaborate finishes, this boutique displays a range of exclusive items and special edition series. Among the standout features are the Notre Dame de Paris lighters honoring the iconic cathedral; collectibles inspired by Game of Thrones; Trinidad 55 Years cigars; El Rey de la Habana offerings; as well as a line dedicated to the architectural marvels of La Casa del Habano, which stands out as the premier location among the ten Habanos Specialists across Vietnam’s retail chain in Ho Chi Minh City.
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Multiple special collections were presented at the event, featuring Notre Dame de Paris (C) and Game of Thrones (R). The photographs were provided by S.T. Dupont. |
The opening of the boutique signals the start of cultural exchanges between France and Vietnam, featuring a exclusive line developed in partnership with Réhän, the well-known French photographer celebrated for his work showcasing the allure of Vietnam.
The new lineup, heavily influenced by Vietnamese customs, will be launching shortly.
Established in 1872 in France, S.T. Dupont was awarded the distinguished title of "Living Heritage Company" ( Entreprise du Patrimoine Vivant – EPV ). The company originally produced high-end travel trunks designed for nobility, monarchs, and politicians well before gaining international recognition for its famous lighters.
Gradually, S.T. Dupont broadened its expertise to include high-quality writing tools, with numerous designs drawing inspiration from Parisian architectural landmarks.
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The inaugural S.T. Dupont shop in Ho Chi Minh City can be found at 74A1 Hai Ba Trung Street, District 1. The image was provided by Golden Phoenix Vietnam. |
In the future, Golden Phoenix Vietnam, which holds exclusive rights for distributing S.T. Dupont products, along with Avanti-Group, responsible for developing and managing the brand’s presence, intend to broaden their reach by opening more boutique stores throughout key urban centers in Vietnam.
Golden Phoenix Vietnam strives to provide an elevated living experience via premium goods and high-end retail environments. The firm presently manages 10 outlets across the country, encompassing Habanos Specialist stores, the main La Casa del Habano location, as well as new S.T. Dupont shops.
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